Marketing tips

Marketing tips “Before you start, determine what your strengths are and identify them for your clients. You really run into problems when you start promising things you really can’t do . . . you can’t fake knowledge and experience. Farm out what you can’t do to others who can, and you’ll gain a lot of respect.”

The Secret Keys to Success

Reputation is everything in business. You need to be honest and upfront with your clients about all costs so that they don’t feel you are taking advantage of their emotional distress over not having a child. Keep posting new testimonials on your Web site as you receive them—and don’t be afraid to ask for more. Better yet, create a database of satisfied parents you've helped and who are willing to speak to your prospects about how wonderful you are. Such a list is worth its weight in gold! Advertising Agency Start-up cost: $7,000–$20,000 Potential earnings: $35,000–$75,000 Typical fees: $75–$150 per hour, a monthly retainer, or a per-job basis Advertising: Networking, ads in trade publications, participation in local chamber of commerce, and a Web site that is a true showcase of your company’s talents Qualifications: Knowledge of design, layout, and typography; writing skills; experience working with businesses on brand and identity development Equipment needed: Cell phone (with or without hands-free accessories); computer with Internet access and full suite of presentation and design software; high-resolution color printer, scanner; digital camera; fax; copy machine; business cards; letterhead; envelopes Staff required: No Hidden costs: Your high-end Web site will definitely cost you some money to design and host, but it’s worth its weight in gold for helping you quickly secure a high profile in the marketplace